Case Studies

Danone Yogurt

Driving Awareness

Danone Yogurt

Dettol Antiseptic Handwash

Increasing Sales Reckitt

Dettol Antiseptic Handwash

Tata Sampann Masala Mixes Brand

Distribution Depth or Width

Tata Sampann Masala Mixes Brand

Ariel Detergent

Trial generation in store via promotions

Ariel Detergent

Britannia Bourbon Biscuits

Maximizing new launch

Britannia Bourbon Biscuits

Kellogg's Choco Cereal

Running Promotions

Kellogg's Choco Cereal

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Increasing Sales Reckitt

Dettol Antiseptic Handwash

CAMPAIGN INTENT

Driving Brand Equity
Data/Analytics

MODE OF EXECUTION

SnapVision

BENEFITS

Leverage latest initiative on the biggest brand-heavy deployment of in-store media.
Test and verify business impact.

OUTCOME

Incremental sales growth 10 to 16% during campaign period
CREATIVE USED: IN-STORE EXECUTION:           RECKITT BENCKISER CAMPAIGN IMPACT BASKETS/UNITS/SALES
This leading antiseptic handwash brand grew by 16% (Baskets) ,12% (Vol) and 10% (Value) post campaign period across sponsored stores.
RECKITT BENCKISER WEEKLY SALES TRENDS # BASKETS / STORE Incremental growth of 23%,10%,11% in sponsored stores vs non sponsored stores (basket, vol, value)    

Distribution Depth or Width

Tata Sampann Masala Mixes Brand

CAMPAIGN INTENT

New Launch Maximization - Tata Sampann Spices
Challenger brand - Opportunity identification

MODE OF EXECUTION

SnapVision executed in Delhi stores

BENEFITS

Leverage new launch data analytics

OUTCOME

Brand awareness
Distribution increase
1.5x increase in sales
CREATIVE USED:
 
DISTRIBUTION GAP REPORT AND COMPETITIVE BENCHMARKING TATA MASALA CAMPAIGN IMPACT
      
THE BUYING PATTERN (MONTH): VOLUME BY WEEK
Competition is more consistent on sales throughout the month, while Tata Sampann is featuring only in monthly baskets of one time purchase.
 
 
BASKET ANALYSIS BY SKU: CORRELATIONS
Basket Analysis by SKU: Correlations  
 

CAMPAIGN IMPACT

Campaign performance of this trusted masala brand is 1.5x than the pre campaign
 
 

Trial generation in store via promotions

Ariel Detergent

CAMPAIGN INTENT

Trial/ consumer promotion closure
Shopper engagement hotspots
Data based selling

MODE OF EXECUTION

SnapVision
SMS Campaign
Contextual promotion

BENEFITS

Targeted communication over brand message in-store
Smart selling
Test and Verify business impact

OUTCOME

30 - 40% delta on growth
Up to 45% conversion rate on SMS
CREATIVE USED: Consumer Engagement campaign Ariel and Snapbizz IN-STORE EXECUTION: Ariel Snapbizz Case Study   SMS CAMPAIGN IMPACT Tag Consumers - A message to be sent to each and every detergent brand consumers from this notable detergent brand. 41.4% CONVERSION RATE ON ARIEL BRAND  SMS SENT TO CONSUMERS:
CAMPAIGN TRIAL MACHINERY & SALES INCREASE
Sales Increase: Volume /value sales shows an incremental growth in test stores compared to control stores during campaign period on all 5 brands
      
 

Maximizing new launch

Britannia Bourbon Biscuits

CAMPAIGN INTENT

Influence the sales of newly launched Good Day Choco Chip at GT stores.
Distribution gap fill.

MODE OF EXECUTION

SnapVsion
SMS Promotion
Customized consumer promotion
Ad on Bill

BENEFITS

Customize consumer promotions by store
Execution on a click
No need to print anything on pack
Track via bills cut in store
Test and verify business impact

OUTCOME

Sales growth up to 16% to 30% during campaign period
CREATIVE USED: [caption id="attachment_33" align="alignnone" width="300"]SnapBizz Britannia Consumer engagement campaign Britannia Bourbon Snapbizz Case Study[/caption]   IN-STORE EXECUTION:             CAMPAIGN IMPACT VALUE/VOLUME SALES
An increase of 16% & 32% in volume & value sales respectively during campaign period.
A POSITIVE SALES TREND (15%) SHOWN FROM A WEEK AFTER THE START OF THE CAMPAIGN ITSELF
DISTRIBUTION OPPORTUNITIES FOR DIFFERENT SKU’S OF THIS LEADING BISCUIT BRAND
 
The Household name in biscuits performance compared with competitors

Running Promotions

Kellogg's Choco Cereal

CAMPAIGN INTENT

Leveraging launch- Back to school campaign
Promotion communication on screen as well as SMS

MODE OF EXECUTION

SnapVision
Push offers/SMS

BENEFITS

Mobile Connect
Increase in PoS visibility
Real time data

OUTCOME

15% sales increase Market share by 20%
CREATIVE USED: SMS SENT TO CONSUMERS:
Let’s make going back to school cool! Buy your favorite choco cereal pack and get labels, bookmark scales and tiffin boxes for FREE!
FAVORITE CHOCO CEREAL - SHARE OF BASKET /VOLUME/VALUE TREND
Average basket/volume/value share of this cereal brand over last 14 months
DISTRIBUTION GAP DISTRIBUTOR DATA CONFIRMED SALES INCREASE
15% more growth than non-campaign stores
Increased Share by 20% In 70% stores
 
Snapbizz outlets when compared with similiar size outlets of same RE on the same beats are performing better. (JUNE’15 over JUNE’14 VALUE GROWTH)
 
Overall growth differential of 6%
 
Of the 72 Snapbizz outlets mapped correctly in Disha, 50 Snapbizz outlets have outgrown the the non-snapbizz outlets.
In these 50 ols:
 
  • 43% snapbizz outlet growth
  • -19% non-snapbizz growth
  • Hence 62% differential growth
 
32 outlets out of the above 50 outlets have grown more than 50%
OTHER ANALYSIS
The Favourite choco cereal Distribution , basket Share and Average bill Value
  BASKET CORRELATION MATRIX