Startups lead the way as kirana stores make digital push to boost margins

May 14, 2019 YOURSTORY.COM: As marketing gurus and industry analysts cry themselves hoarse about ‘capturing’ the ‘next 500 million’ customers, startups are quietly targeting yet another demographic. These ‘customers’ have weathered many storms – from the entry of large format stores with their huge discounts, to ecommerce players offering even deeper discounts. And despite being…