In COVID-19 world, digital distribution platforms become strong alternative for FMCG majors

JULY 14, 2020 BUSINESS TODAY: The coronavirus lockdown and the distribution disruption thereof, has forced consumer product companies to take a hard look at their distribution strategy. A digital-first strategy is what all of them are looking at. Being digital-first not only makes their products available to consumers through platforms like Swiggy or Zomato but…