Our client wanted to run targeted trials and promotions basis previous purchsae history of a consumer.
What we did: Campaign ran across key laundry selling Snapbizz stores for 3 months. Consumer purchase history was invoked and they were sent contextual communication about a promotion in their neighborhood Snapbizz store. The brand creative with a promo offer was showcased on SnapVision Digital Display.
Trial Generation In-Store via Promotions for a Detergent Brand
Category : Laundry
Segment : Detergent Powders
Brand type : Leading premium Laundry brand
Campaign Results:
Sales Growth:
30-40% delta on growth between key cities
Conversion Rate:
45% of success rate on the trial communication.
CASE STUDIES
