Trial Generation In-Store via Promotions for a Detergent Brand

Our client wanted to run targeted trials and promotions basis previous purchsae history of a consumer.
What we did: Campaign ran across key laundry selling Snapbizz stores for 3 months. Consumer purchase history was invoked and they were sent contextual communication about a promotion in their neighborhood Snapbizz store. The brand creative with a promo offer was showcased on SnapVision Digital Display.

Category : Laundry

Segment : Detergent Powders

Brand type : Leading premium Laundry brand


Campaign Results:

Sales Growth:

30-40% delta on growth between key cities

Conversion Rate:

45% of success rate on the trial communication.