SnapPulse – Retailer Survey November 2020 We recently undertook a survey with several kirana store owners across 10 Indian cities to understand more their sentiments during the festival season (Dasara and Diwali) and the performance of various categories that is being sold that their stores. The cities that were covered include Delhi NCR, Mumbai, Pune,…
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Kirana store trends during Ganesh Chaturthi, Onam and Navroz in Covid-19 era Navroz (Parzi New Year) | Ganesh Chathurthi | Onam Covid-19 era has changed the way consumers purchased their groceries in the following ways: (a) what they bought (product mix), how they bought (frequency of purchases/visits, size of each purchase) and from whom they…
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New Kirana stores opening and thriving amidst the recession? Yes, it is happening! With the country reporting its worst economic performance (23.9% decline in GDP for FY 2020-21 Q1) due to the lockdown imposed by the national government in March ’20, we have seen several companies of all sizes scaling down, winding up their businesses…
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Consumer-buying behaviour during Bakrid & Janmashtami in Covid-19 era COVID-19 era has changed the way consumers purchased their groceries in the following ways: (a) what they bought (product mix), how they bought (frequency of purchases/visits, size of each purchase) and from whom they bought (online/offline). With the major festive season ahead of us, we decided…
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Why the survival of kirana stores is crucial for Indian economy during Covid-19 With the rise of modern trade outlets and e-commerce players over the past decade, the naysayers, for many years, have been sounding a death knell for the Kirana stores. They gave out a long list of reasons stating why the Kirana stores…
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Key Insights in Kirana Trade – April 2020 We take a look at the trends relating to traditional trade i.e. kirana trade that have emerged during the month of April 2020. Over 1 million transactions recorded across our network of kirana stores were analysed using our proprietory SnapPulse solution. Here are the key insights: Increased…
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A deep-dive into the impact of lockdown on food categories – till Mid-April 2020.
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Here is an in-depth analysis on what consumers are buying at kirana stores as on 12th April 2020 during the lockdown.
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A deep-dive into the impact that the national lockdown has had on food categories for month of March 2020.
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Here are some of the emerging trends from across 7 cities at SnapBizz network of kirana stores in the past few weeks (as on 7th April 2020)
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SnapPulse Insights: Non-food Category March 2020
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Key metrics for FMCG brands during the time of the lockdown With major big box retailers and e-commerce struggling to fulfil orders due to supply issues and lack of manpower, major FMCG brands are now looking to kirana stores to fulfil orders. With various SKUs still going out of stock frequently at kirana stores, the…
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What are consumers buying at Kirana Stores this week? The numbers as on 1st April 2020 We are in week 2 of the 21-day lockdown and we are seeing multiple news reports regarding the major role kirana stores across India is playing to ensure supply of goods to the consumers. We took a look at…
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What are consumers buying at Kirana Stores during the lockdown? A look at the numbers In this current time of lockdown, we have been witnessing the steady and continued presence of the local kirana stores. They have been bravely keeping their stores open, selling whatever they have been supplied with at their regular prices, doing…
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Kirana Stores – The unsung hero during the time of Covid-19 With the country being on a lockdown over the past 10 days and most of us taking various measures to protect ourselves and our loved ones, there is one significant development that is being played before our eyes – the emergence of kirana stores.…
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SnapBizz – The “third eye” to the FMCG Industry Overview In the past few years, the FCMG industry in India has undergone massive changes driven by daily evolving market dynamics such as the advent of E-com and eB2B companies, digital payments, many highly successful FMCG start-ups, fluctuating cost structures (and hence pricing models), ever-changing consumer behaviour of…
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Driving technology adoption among Kirana Stores In the YourStory article titled “How to build for the Indian B2B retailer”, Udaan’s Abhilash Pillai has highlighted the key learnings on building B2B products for Kirana stores and more importantly, making these stores to adopt the technology. There are a few learnings that we would like to share while we…
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There has been a lot of noise lately (including the recent article that appeared on Livemint “The great Indian grocery gig in the sky“) with regards to how e-commerce players are trying to tap into the Kirana store network to gain an advantage over its rivals and capture market share in grocery space. Shopper behavior…
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In the past year, the progress of the Indian economy has been defined primarily by the implementation of a single economic reform: the Goods and Services Tax (GST). As this reform completes one year of existence, industries across the country have looked to adapt their functioning in order to maximize GST’s potential for business impact. Among the industries most disrupted by this reform, retail stands out as one of the more successful sectors, especially in the domain of kirana stores.
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The digitization of industry functions represents a prime focus area across all sectors today. In the retail sector, the rise of Amazon as a monolith has had a disruptive influence on the industry, hastening the pace of digitization within it. While most part of the sector have embraced this disruptive influence, the phenomenon of local kirana stores leveraging tools such as retail analytics to improve their functioning has been a revelation. This example of ‘Amazonization’ in a localized space showcases the ability digitization possesses to change a sector in its entirety. Research conducted in the space indicates that technology has augmented the way kirana stores function in a variety of ways:
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2017 has been an eventful year for the retail industry, there has been a spurt in automation and digitisation to improve service, retain customer and enhance overall shopping experience. In 2018, this development will only amplify as kirana stores adopt technology to automate their operations and drive customer engagement to keep up with modern trade, discount stores and e-commerce. Listing down some of the key changes we foresee will revolutionise this industry in 2018
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The Indian retail sector today is in a state of flux as the industry continues to evolve. The rise of digitization as a catalyst for disruption has prompted players within the sector to initiate policies that enable the integration of digital technologies in the pursuit of ever-growing profit margins. While the Indian scenario continues to move closer to mirroring its global counterparts, one set of retailers have resisted the all-out push for digitization: owners of kirana stores.
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