There is significant clutter in the biscuit category and new launches can get lost in it. Not anymore at Snapbizz stores. Our objective with this brand was to amplify the new launch by driving visibility through in-store digital ads, out of store SMS promotions, ads on the bill and customize customer promotion.
The brand creative was showcased key biscuit selling Snapbizz Stores pan India for 3 months. The creative was displayed on SnapVision to engage buyers and drive
Maximizing New Launch of a Biscuit Brand
Category : Snacks & Branded Food
Segment : Biscuits
Brand type : Popular Snacks and Branded Food Brand
Campaign Results:
Sales Growth:
An increase of 16% in volume sales.
Trend Analysis:
A positive sales trend (15%) shown from a week after the start of the campaign itself.
Distribution Gap and Competitive Benchmarking:
opportunities for the brand to increase distribution for the SKU in question and shared reports on brand performance vis-à-vis competition.
*The bundling of the promo offer was executed digitally and tracked by creating a special promo barcode eventually optimizing cost.
CASE STUDIES
