The brand operates in the competitive dairy yogurt category. Objective was to drive awareness, increase sales and create cross-sell opportunities at the Point of Sale in general trade.
What we did: A high quality and high intensity digital visibility campaign in key stores across Mumbai and Delhi NCR. Campaign period was 3 months. Campaign was executed in all stores which sell Yogurt (based on Snapbizz distribution data).
Driving Awareness for a Popular Yogurt Brand
Category : Dairy
Segment : Yogurt
Brand type : Premium Dairy Brand
Campaign Results:
Sales Growth:
The unit sales per store increased by 14% (Mumbai) and 18% (Delhi). It was 14% ahead of category growth
Distribution / Range Opportunity identification:
Distribution gaps and price range gap analysis vs curt and flavoured yogurt sub-category threw insights worth 10X growth for the brand
CASE STUDIES
