Objective was to increase sales via digital merchandising and impulse purchase with consumers who buy everyday groceries at kirana stores.
Campaign focused on the latest in store communication by brand establishing its equity as reliable and recommended product. The campaign ran for 5 months in key Metros.
Generate sales via awareness of availability and maximising in store communication: A Leading Personal Hygiene brand
Category : Personal Hygiene
Segment : Handwash
Brand type : Leading Popular Hygiene Brand
Campaign Results:
Sales Growth:
Share growth of by 16% (Baskets), 12% (Vol) and 10% (Value). Sales growth was proportional across key metrices
Distribution / Range Opportunity identification:
NA
CASE STUDIES
