Generate sales via awareness of availability and maximising in store communication: A Leading Personal Hygiene brand

Objective was to increase sales via digital merchandising and impulse purchase with consumers who buy everyday groceries at kirana stores.
Campaign focused on the latest in store communication by brand establishing its equity as reliable and recommended product. The campaign ran for 5 months in key Metros.

Category : Personal Hygiene

Segment : Handwash

Brand type : Leading Popular Hygiene Brand


Campaign Results:

Sales Growth:

Share growth of by 16% (Baskets), 12% (Vol) and 10% (Value). Sales growth was proportional across key metrices

Distribution / Range Opportunity identification: