The market leader in the mayonnaise segment. However, to further increase its brand awareness and boost in-store sales of the entire range vs only key sku’s. A 3 months campaign was launched across India in Snapbizz stores.
The brand creatives were displayed at SnapVision in the SnapBizz stores to drive
Maximizing New Launch of a Biscuit Brand
Category : Spreads
Segment : Mayonnaise
Brand type : Premium Spreads Brand
Campaign Results:
Sales Growth:
Share growth between 3% and 6% between key cities
Trend Analysis:
NA
Distribution Gap and Competitive Benchmarking:
NA
CASE STUDIES
