Maximizing New Launch of a Biscuit Brand

The market leader in the mayonnaise segment. However, to further increase its brand awareness and boost in-store sales of the entire range vs only key sku’s. A 3 months campaign was launched across India in Snapbizz stores.
The brand creatives were displayed at SnapVision in the SnapBizz stores to drive

Category : Spreads

Segment : Mayonnaise

Brand type : Premium Spreads Brand


Campaign Results:

Sales Growth:

Share growth between 3% and 6% between key cities

Trend Analysis:


Distribution Gap and Competitive Benchmarking: