In COVID-19 world, digital distribution platforms become strong alternative for FMCG majors

JULY 14, 2020 BUSINESS TODAY: The coronavirus lockdown and the distribution disruption thereof, has forced consumer product companies to take a hard look at their distribution strategy. A digital-first strategy is what all of them are looking at. Being digital-first not only makes their products available to consumers through platforms like Swiggy or Zomato but…

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Digital Kiranas

JULY 2020 BUSINESS TODAY: Wagadwala Store is a household name in residential complexes of Marol in suburban Mumbai. Just a call away, the kirana store delivers anything from a loaf of bread and eggs to monthly grocery list at a speed no ecommerce major can match. During the initial days of the lockdown, its owner,…

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