Startups lead the way as kirana stores make digital push to boost margins

May 14, 2019 YOURSTORY.COM: As marketing gurus and industry analysts cry themselves hoarse about ‘capturing’ the ‘next 500 million’ customers, startups are quietly targeting yet another demographic. These ‘customers’ have weathered many storms – from the entry of large format stores with their huge discounts, to ecommerce players offering even deeper discounts. And despite being…

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Nielsen, SnapBizz ink strategic partnership

November 7, 2017 Economic Times Research and analytics firm Nielsen and retail technology provider SnapBizz have entered into a strategic partnership to develop new products and services for retailers and companies in traditional trade. The New York City headquartered multinational firm will collaborate with Bengaluru-based SnapBizz to capture store-level data at points of sale and…

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Analytics firm Nielsen partners with Ratan Tata-backed tech start-up SnapBizz

November 7, 2017 Research and analytics firm Nielsen on Thursday announced a strategic partnership with Ratan Tata-backed retail technology start-up SnapBizz, to provide real-time, actionable insights to the Indian FMCG (fast-moving consumer goods) sector. The partnership will enable FMCG companies to develop new products and services based on point-of-sale (PoS) transactional data in the traditional…

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