Digital Kiranas

JULY 2020 BUSINESS TODAY: Wagadwala Store is a household name in residential complexes of Marol in suburban Mumbai. Just a call away, the kirana store delivers anything from a loaf of bread and eggs to monthly grocery list at a speed no ecommerce major can match. During the initial days of the lockdown, its owner,…

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Startups lead the way as kirana stores make digital push to boost margins

May 14, 2019 YOURSTORY.COM: As marketing gurus and industry analysts cry themselves hoarse about ‘capturing’ the ‘next 500 million’ customers, startups are quietly targeting yet another demographic. These ‘customers’ have weathered many storms – from the entry of large format stores with their huge discounts, to ecommerce players offering even deeper discounts. And despite being…

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