Analytics firm Nielsen partners with Ratan Tata-backed tech start-up SnapBizz

November 7, 2017 Research and analytics firm Nielsen on Thursday announced a strategic partnership with Ratan Tata-backed retail technology start-up SnapBizz, to provide real-time, actionable insights to the Indian FMCG (fast-moving consumer goods) sector. The partnership will enable FMCG companies to develop new products and services based on point-of-sale (PoS) transactional data in the traditional…

Details

Digital transformation is about outcomes, not change for the sake of change

December 22, 2017 Leaders of some of Bengaluru’s well-known startups, as well as multinational companies with established centres in India’s tech capital, came together for a thought-provoking discussion on ‘digital transformation’ recently. The result was an elevating exercise in demystifying the much-abused phrase, and among the ideas that came out was that digital technologies were…

Details

Kirana stores get tech savvy, plan special offers to take on bigger rivals

January 24, 2018 As per a PricewaterhouseCoopers study, there are about 12 million mom-and-pop stores. Special discounts on festivals, loyalty point alerts and weekly offers are no longer restricted to modern trade and ecommerce players; mid-sized convenience stores and even neighbourhood kiranas are increasingly adopting modern technology and business strategies to keep up with bigger…

Details

‘Internet penetration may be rising, but the urban-rural digital divide remains a reality in India’

20th March, 2018 Prem Kumar, Founder & CEO, SnapBizz, whose technology works with small stores, says, “The ubiquitous kirana or the small retail store, which is taking care of every neighborhood’s small and significant requirements has leapfrogged from a calculator to cloud for day-to-day operations.” SnapBizz, which has raised $10 million, works with more than…

Details

SnapBizz partners Israeli start-up to design promotional offers for shoppers

May 25, 2018 The Ratan Tata-backed SnapBizz, a retail technology start-up, has partnered Israeli start-up Stamp.ee to help brands come up with personalised promotional offers at kirana stores. The kirana stores, or local groceries, that employ the technology can run digital promotions and loyalty programmes at no additional cost. The Bengaluru-based company will first roll…

Details