Test the Effectiveness of Different Kind of Promotions

A leading foods and confectionary brand wanted to test the effectiveness of different offers and promotions for their pasta and noodle brands. The brand creatives were showcased in a patch of different stores to run a pair of creatives to test the effectiveness of which creative and offer worked most with the customers.
Product 1 – Rs. 5 off and Rs. 6 offProduct 2 – Rs 10 off and a pack of cookie free
The campaign ran for 3 months across 200 Snapbizz stores pan India. The creatives were displayed on the SnapVision Display screen and promotional SMS were sent to tagged customers.

Category : Snacks and Branded Food

Segment : Noodles

Brand type : Lead Noodle Brand


Campaign Results:

Sales Growth:

30-40% delta on growth between key cities

Conversion Rate:

45% of success rate on the trial communication.