A leading foods and confectionary brand wanted to test the effectiveness of different offers and promotions for their pasta and noodle brands. The brand creatives were showcased in a patch of different stores to run a pair of creatives to test the effectiveness of which creative and offer worked most with the customers.
Product 1 – Rs. 5 off and Rs. 6 offProduct 2 – Rs 10 off and a pack of cookie free
The campaign ran for 3 months across 200 Snapbizz stores pan India. The creatives were displayed on the SnapVision Display screen and promotional SMS were sent to tagged customers.
Test the Effectiveness of Different Kind of Promotions
Category : Snacks and Branded Food
Segment : Noodles
Brand type : Lead Noodle Brand
Campaign Results:
Sales Growth:
30-40% delta on growth between key cities
Conversion Rate:
45% of success rate on the trial communication.