Maximizing New Launch of a trusted Spices Brand

Our client launched a new range of spices and wanted to amplify the visibility at Point of Sale across Snapbizz kirana stores.
The brand creative was displayed across stores for a period of 6 months on SnapVision LED display. The intent was to grab buyer’s attention, drive awareness and lead to impulse sales.

Category : Condiments and Masala

Segment : Masala

Brand type : Popular Masala Brand


Campaign Results:

Sales Growth:

30% incremental increase in value sales

Consumer behaviour:

Competition is more consistent on sales throughout the month, while our client brand features only in monthly baskets of a one-time purchase..

Distribution Gap and Competitive Benchmarking:

Identified opportunities for the brand to increase distribution for different SKUs in question and shared reports on brand performance vis-à-vis competition.