Our client launched a new range of spices and wanted to amplify the visibility at Point of Sale across Snapbizz kirana stores.
The brand creative was displayed across stores for a period of 6 months on SnapVision LED display. The intent was to grab buyer’s attention, drive awareness and lead to impulse sales.
Maximizing New Launch of a trusted Spices Brand
Category : Condiments and Masala
Segment : Masala
Brand type : Popular Masala Brand
Campaign Results:
Sales Growth:
30% incremental increase in value sales
Consumer behaviour:
Competition is more consistent on sales throughout the month, while our client brand features only in monthly baskets of a one-time purchase..
Distribution Gap and Competitive Benchmarking:
Identified opportunities for the brand to increase distribution for different SKUs in question and shared reports on brand performance vis-à-vis competition.
CASE STUDIES






